CV

KATE BRIERLEY FREELANCE – FREELANCE CONTENT STRATEGIST + WRITER

March 2006 - present

Capture a range of brand voices from technical to human interest
Ghostwrite compelling copy on behalf of various clients for blogs, thought leadership articles, ebooks, presentations, and more
Write product-driven sponsored content for major brands such as Nike, Clorox, Gap, and State Farm Insurance
Clients include:
- Bustle Digital Group (Bustle / Romper / Scary Mommy), New York, NY, January 2016 - October 2022
- Amplify Marketing, Portsmouth, RI, March 2012 - October 2022
- Foursquare, Toluna, AlphaStruxure, and more, September 2020 - present
- The Abington Bank, Abington, MA, May 2008 - March 2016

August 2024 - November 2024

On a contract basis, develop and maintain informative and engaging content to educate professionals, managers, and employees
Collaborate closely with SMEs
Gather information to clarify complex policies and procedures
Help turn static content into searchable, centrally located content
Create clear and concise knowledge articles

September 2017 - June 2021 (as Sr. Writer, Global Marketing); September 2023 - May 2024

Lead and elevate North America's thought leadership efforts
Regularly write and edit on behalf of, and in coordination with, top executive team members
Collaborate with leading business segments, partners, and agencies to determine creative strategy, concepts, and initiatives
Support key events from messaging to on-site execution
Connect messaging across formats, deliverables, and speakers to ensure consistency in brand voice and values
Uphold tone of voice, brand message guidelines, and global editorial standards

October 2022 - September 2023

Collaborate to strategize, write, edit, and publish assets for the AWS Architecture Center, Getting Started Resource Center, and Decision Content areas
Support subject matter experts and a diverse technical audience of cloud architects, developers, IT professionals, and program managers
Advocate for the highest content standards to help customers learn to architect with AWS using best practices
Establish streamlined processes, innovate, learn, and experiment

June 2021 - October 2022

Support global engineering, R&D teams, and stakeholders to execute internal and external content needs in edge computing, telco, AI and deep learning, and other high-priority focus areas
Write, edit, and publish technical content including interface language, accessibility content, and user experience guidelines
Actively seek and integrate global stakeholder input to strengthen published content
Oversee content repository efforts using structured authoring through DITA XML

June - October 2021

Edit the Commonwealth Wind high-level government proposal for the State of Massachusetts in response to its call for RFPs for offshore wind energy projects
Maintain clarity and accuracy of content on hundreds of millions in investments in offshore wind, the creation of thousands of jobs, and commitments to environmental justice communities

March 2016 - September 2017

Lead in-house team to tackle global creative, marketing, and merchandising copy initiatives
Report to C-suite executives to execute high-level vision for messaging across channels
Fine-tune messaging for specific markets, domestically and internationally
Create retail stories for all new store launches, nationally and internationally
Produce and edit print ads, brochures, video scripts, press releases, emails, web content, and more

January 2006 - August 2016

• Creating and refining content for brands, subject matter experts, and C-suite executives

• Extensive creative agency work

• Corporate journalism and interviewing

• AI inputs and education

• DITA, HTML, and XML

• SEO

Master of Library and Information Science, Fall 2009 — University of Rhode Island
Bachelor of Arts with Journalism and Political Science double major, Spring 2006 — University of Rhode Island